Living Heart

Living Heart was established in concept in 2017 when Founder, Beatrice Pitocco, found herself at an existential crossroads in life. A decision was made by Beatrice that she would do what she could to establish opportunities for those less fortunate, and ensure that the 'invisible' were seen. She committed herself to giving back. In 2019 Living Heart was formally established as a non-profit organization that hopes to contribute to communities that are marginalized by creating opportunities for social enterprise. In addition to social enterprise, Living Heart is committed to assisting communities in need with proper healthcare, cultural conservation, and education for children. Living Heart is registered under Canada's Not-for-Profit Organization act. With annual contributions from IllusionPhotograph.com and other supporting for profit platforms, Living Heart is committed to investing a minimum of 80-85% of public and corporate donations towards project development for the first three to five years of operation. Our goal is to increase that to 90-95% beyond our initial phase.

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